| The
Name Will "Dew"
Collecting Mountain Dew bottles has become
a hot hobby, especially if you can get a complete set of the names, and
designs.
The lemony 7-Up like drink was invented
back in the 1940s, by brothers Barney and Ally Hartman, of Knoxville, Tennessee.
They actually started manufacturing it as a mix for hard liquor, and so
jokingly named it "Mountain Dew", after Tennessee moonshine.
The theme was so amusing, that they carried
it further in 1946, when a paper label was created for the bottle, with
a sketch of a hillbilly, and the credit "by BARNEY and OLLY", because the
artist misspelled it. Then in 1951, Ally ordered a new bottle of green
glass, with a white painted picture of a hillybilly running from a revenue
agent. This time the printing was correct, but for unknown reasons, the
bottles were warehoused until 1955.
The "name fame" started in 1954, when Charlie
Gordon and Tri-City beverage decided to add a lemon-flavored drink to their
products, and struck a deal with the Hartmans for a franchise to bottle
Mountain Dew. That bottle was the first commercially produced Mountain
Dew, and carried the imprint "by CHARLIE and JIM". From then on, franchises
sprung up on a regular basis, creating a total of 174 different Mountain
Dew named bottles.
Ten years later, Pepsi would buy out the
company that then owned the rights to Mountain Dew. The label was redesigned
in 1965, and names were no longer permitted on the bottles, although some
managed to get by the watchdogs. Today, depending on the year, condition,
and rarity, some of the original bottles will fetch up to $20 from a collector.
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