| Take
Two Shakes of Heinz, and Call Me in the Morning
If there is one way to make a cordon bleu
chef throw a tantrum, it’s to utter that most insulting of words, “ketchup”.
That venerable condiment is seen everywhere, and eaten on everything, from
fries, to burgers, to the infamous (and somewhat nauseous) cottage cheese
and ketchup favored by Richard Nixon. But is it good for you?
To understand how Heinz became a health
food, you have to first get a handle on how the saucy tomato product became
such a hot commodity. It’s thought that the name is taken from Asian culture,
which in the 17th century, was enjoying a pickled fish sauce, known as
ke-tsiap, or kecap. But wait! There are no tomatoes in the original. Nor
would there be, until the spicy additive made its way across the ocean
in the 1700s.
The first ketchup recipe was printed in
Elizabeth Smith’s The Compleat Housewife, in 1727, but alas, it was still
anemic. There were no red fruits of the vine. But in 1812, a recipe for
tomato ketchup appeared in the Nova Scotia cookbook of a transplanted American,
who called it “love apple” ketchup. Why didn’t he publish that precocious
recipe “at home”? Because up until the early 1800s, tomatoes were thought
to be poisonous. Not until Colonel Robert Johnson ate an entire basket
of them on the courthouse steps in Salem, New Jersey on Sept.26, 1820,
and survived, did they gain acceptance as a food.
The plentiful supply of said red fruit,
set off a mad scramble to produce the new variety of sauce. By the 1930s,
Jonas Yekes had made it a staple of American diets, and then it became
a health fad. In an effort to boost sales, one enterprising manufacturer
bottled it as Dr. Miles Compound Extract of Tomato, reputed to cure anything
from baldness to athlete’s foot, and all points in between. In a counter-attack,
the H.J. Heinz company rooted out scientific studies which claimed that
tomatoes had antioxidants which were beneficial in preventing cancers.
While that is true, the carotenoid known as lycopene, occurs in such small
quantities, that even when applied liberally to your lunch, the benefits
are pretty much nil.
Read
Comments | Write
Comments | Send
To A Friend | License
This Article
|