Ivory soap slogan "99-44/100% Pure" was cleverly invented by Harley Proctor who with the help of chemists determined that Ivory soap was only 56/100 pure. Proctor simply subtracted 56 from 100 and came up with "99-44/100% Pure".
Comments
By Pat_Migroin 87 Days AgoWTF ever.
By sam.anderson2 386 Days AgoAnother slogan, "So pure, It floats" came about as the result of an accident and incidentally, the characteristic has nothing to do with purity, just air mixed in to the soap before it hardens.- By NightSong 386 Days AgoAlso the air in the soap makes you go through soap faster so you have to buy more, increasing their sales.
- By Anonymous 386 Days Ago99-44=55, not 56.
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